We created a series of TV and press ads for seek.com.au – Australia's No.1 job site. Capitalizing on the fact that they were the biggest job search site in Australia we developed the 'If it exists, you'll find it on seek.com.au' campaign. The campaign consisted of 3 fictitious professions and the ads took the form of mini documentaries that went behind the scenes to get an understanding of these strange and quirky jobs from the people that have them.
A series of quirky print advertisments were placed in the jobs and classifieds section of the daily newspaper. The only give away to it being part of the seek campaign was the footer at the bottom of each ad.