Australian Centre of Trauma and Wellness branding

WALKER/NOLTA was hired to design the brand identity and architecture for a newly created psychology practice located in Victoria, Australia specialising in the abatement and recovery of mental trauma. The client required a strong brand presence amongst its peers within the industry. Through the use of strategy and research we developed a brand story that is softly spoken, human and approachable yet dominant, bold and immediately recognisable. The logo is built as the visual cornerstone of the company values of compassion, integrity and human-centered. The identity was to flow through to the stationary as well as advertising collateral, signage and the company website.

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